Quantitative analysis
Having a corporate web site has also grown slightly by 8 tenths among micro-entities to reach 29.4%, but those that have the most repercussion (74.6%) are hotels, camp sites and travel agencies. The impact of the mobile phone sector was somewhat greater as it exceeds computers by almost 3 percentage points, which is present in 74.6% of micro-enterprises (with 1.2 percentage points more than in 2012).
As previously indicated, mobile broadband has grown substantially and is present in 56.8% of micro-enterprises, of which the computing, telecommunications and audiovisual services sectors stand out (74.5%), followed by transport and storage (66.7%) and wholesale trade (63.4%). The construction sector has grown the most with 21.1 percentage points. It is also worth stressing the considerable increase in the use of social networks, whose presence in micro-enterprises has almost tripled, from 9% in 2012 to 26.5% in 2013, which is at least 3 percentage points in front of SMEs and large-sized companies.
Conclusions and recommendations
Among the main causes of the digital divide, the report goes on to cite the economic crisis, which has meant fewer investments made in technology, and the persistent lack of staff with training in technology, which particularly affects micro-enterprises. Training in ICT is one of the main claims made by various sectors to the Public Administrations and to technology providers, along with adapting ICT solutions to specific requirements in each sector, and the availability of financial support to make investments in training and in adopting technology.
In addition, if last year cloud computing technologies were stated to be a possible alternative to traditional forms of implementing ICT infrastructure into companies, thanks to their low-cost and rapid deployment, it has been possible this year to verify that they are far from becoming an obvious reality. Despite the advantages they offer, businesspeople are reluctant to use them because they not only have very little knowledge about them, but also because of their reserve to host their corporate data in servers who they have no control over.