After a couple of weeks of receiving candidates, we can now announce that Medco Health is the company that has been selected to participate in the Sales Objective Programme.

This initiative was promoted by espaitec to facilitate placing on the market those innovative products and services offered by the companies linked to the espaitec Park, with special attention paid to recently created projects.

On 17 November, the mentoring sessions with Medco Health began. Five counselling sessions, which also support commercial action, will continue until 22 December. During these sessions, we will analyse the current state of the company and will develop a sales action plan with it.

Defining the target public, analysing the Proposal of Value, preparing a sales debate, identifying distribution and promotion channels, and reviewing the company’s communication plan will be some of the themes dealt with during the 5-week programme.

The information collected during Sales Objective will act as a case study for espaitec. This initiative is framed within a series of actions planned for 2015, the intention of which is to study the main difficulties that technology-based companies face to reach markets.