Jorge Durán ha destacado la importancia de asociar las marcas con valores intangibles vinculados a la emoción. Para ello conviene trabajar un relato coherente y entender el branding como el proceso de construcción, crecimiento, expansión y afianzamiento de una marca.

Jorge Durán ha destacat la importància d'associar les marques amb valors intangibles vinculats a l'emoció. Per a això convé treballar un relat coherent i entendre el branding com el procés de construcció, creixement, expansió i fiançament d'una marca.

Jorge Durán stressed the importance of associating brands with intangible emotion-linked values. So it is worth working on a coherent report and understanding branding as a process of construction, growth, expansion and strengthening of a brand.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Espaitec visita Málaga para estar presente en uno de los eventos más importantes de Innovación y Desarrollo, además de participar en los actos de la Asociación de Parques Científicos y Tecnológicos de España

Espaitec visita Màlaga per estar present en un dels events més importants d'innovació i Desenvolupament a més de participar amb els actes de l'Associació de Parcs Científics i Tecnològics d'Espanya