A platform to generate quality contents about districts in large cities, which also helps to monetise the hyperlocal media by connecting products and services of small businesses with consumers. This is the project that Google has awarded in its European Project entitled Digital News Initiative (DNI), promoted by Grupo Zeta for the digital Madrid-based Somos Malasaña with technological development by Cuatroochenta.
The publishing company of El Periódico, Sport, Interviú, Woman, El Periódico Mediterráneo and Código Nuevo has been selected by the technology giant, along with 100 other projects from 26 European countries, eight of which are Spanish, to receive global financing of 20 million euros in this fourth DNI Project round. The project, devised by the digital department of Grupo Zeta and Cuatroochenta, has received the award in one of its four categories: Monetization Platform for Hyperlocal News Sites.
The platform is conceived to favour local companies, the self-employed and certain brand names to find new customers in their nearby areas and, at the same time, to offer monetisation options to support hyperlocal journalism. From the collaboration between Grupo Zeta and Cuatroochenta, their combined proposal came about to devise the new digital strategy of one of their regional media, El Periódico Mediterráneo of Castellón, presented last October.
As the publishing company has explained, “the project will allow the El Periódico de Catalunya to reinforce its digital transformation in a decisive year in which it has become one of the reference digital headings in Spain, after annual increases of over 70% and it further extending its option for reaching new audience and social segments”.
For Somos Malasaña, the digital reference in hyperlocal information in Spain since it began in 2009 in this central and iconic Malasaña district in Madrid, Google’s backing helps “reinforce” it to decisively opt for “neighbourly and quality online information”.
Apart from Grupo Zeta, Google’s DNI Project has also awarded the initiatives of other reference publishing companies in Spain like Prisa (El País, Cadena Ser), Unidad Editorial (El Mundo, Marca, Expansión) or Grupo Godó (La Vanguardia).