Rosa María Rodríguez participates in the episode "Traveling Without Leaving a Trace" about sustainable tourism on the podcast "InnoBar con B de Bar" (InnoBar with a B for Bar).

Traveling without leaving a trace

In this episode of InnoBar with B for Bar, we address the impact of tourism in our society and territory from an analytical and sustainable perspective together with Rosa María Rodríguez, coordinator of Office of Tourism Studies of the Universitat Jaume I (GETUR) and director of University Institute of Tourism.

Throughout the conversation, we analyzed the current challenges of mass tourism and reflected on the keys to transitioning towards a more responsible model, exploring the potential of sustainable and regenerative tourism.

A dialogue that invites us to rethink how we travel without leaving a trace, focusing on shared solutions, managing local impact, and the future of an industry in full transformation.