Els LivingLabs They are open innovation ecosystems that offer SMEs a unique opportunity to scale innovations and companies to our markets and users through the co-creation, testing and validation of products and services, promoting competitiveness and innovation in them. companies. The Association of Electronic and Information Technologies Industries of the Basque Country (GAIA), formed by more than 240 innovative companies developing solutions in the electronic, computer and telecommunications field, is a national and international reference in the development i implementation of Living Lab for the internationalization of the PIMES models.

Idoa Muñoz, collaborator of the International Department of GAIA since 2009, will accompany her on October 24 to meet cases of success of Basque companies, the innovation of which is achieving international markets through the incorporation of the 'end user in the innovation process; discover existing methodologies to incorporate users into the creation processes; and analyze and develop similar actions in the province of Castelló. That is to say, generate together a Living Lab model that helps internationalize the innovation developed by the provincial business community.

Workshop agenda

1. GAIA and the next Living Lab

2. Living Labs with international eines

3. Cases of internationalization:

• Collaboration of foreign companies with companies in the Basque Country
• Collaboration of GAIA companies with foreign companies

4. Open discussion: How can a Living Lab help my company scale our product or service? Identify support needs (co-creation phase, testing or validation) for the products or services of the participating companies.

5. The RRI model in scientific parks: the case of Espaitec. The Scientific Culture and Innovation Unit of the UJI will briefly explain the project “Capacity for responsible innovation: scientific parks with a change engine” based on methods of Responsible Research and Innovation are protagonists.

6. conclusions

This practical workshop is aimed at innovative entrepreneurs, directors of R&D departments, heads of international activities, workers involved in innovation or digital transformation of companies, regardless of the size or sector of operation. Tindrà lloc Sundays October 24 from 16.00:19.00 p.m. to 2:XNUMX p.m. in the multipurpose room of the Espaitec XNUMX building It is free for companies linked to Espaitec and for students of the Castelló Global Program, it has a fee of 25 euros for the university community and SAUJI Alumni premium, and 50 euros for all interests without links to Espaitec or the UJI. Limited places and mandatory prior registration in this registration form.

The speaker Idoia Muñoz

Idoia has collaborated with the GAIA International Department since 2009. Graduated in Pharmacy from the University of Navarra and Global MBA from the ESEUNE business school, she completes an International Executive Program at Georgetown University (Washington DC). She brings her extensive experience in strategic planning, market exploitation and scalability, market research and extensive experience in project management, communication and planning. She is also an expert in Living Labs with extensive experience in international projects, including the organization of international conferences, research on public and/or private funds, and local and international cooperation projects.

This action continues with a cycle of events, workshops and monthly seminars organized to improve business skills and promote networking. The sessions open to the entire Castellón society and the provincial business community are funded by the Department of Education, Research, Culture and Sports of the Generalitat Valenciana.