A social innovation project to normalize food donations among society
Today we begin the first of a series of posts to learn a little better about some of the projects participating in the first edition of UJI Empren On Social, program promoted by Increa Chair and Espaitec, in collaboration with Secot Castellón, which aims to generate an environment of social and technological entrepreneurship in the Universitat Jaume I based on the presentation of ideas and solutions to the main challenges of society in the province of Castellón.
The project "No one without their daily ration" o «Foodration4all» aims to improve the current system of food donation and social integration of disadvantaged people. Devised by Kilian Zaragozá Mora, Andrea Lorenzo Chiva and Jose Vicente Villarroig Claramonte, the three students of Industrial Design Engineering and Product Development at the Universitat Jaume IThe idea arose after identifying that currently three out of ten Spaniards are at risk of social exclusion. "Taking this problem as a reference, that is, the lack of food necessary to supply the great demand of diners who daily attend soup kitchens, we decided to undertake this project. A social awareness project in favour of disadvantaged people," say the promoters of the initiative.
Through the UJI Emprèn On Social program, students are defining a social entrepreneurship project with which to make daily and normalize food donations among society, causing them to increase exponentially so that these organizations and social entities have a greater amount of food needed. To do this, they will generate simple and quick donations through emotional experiences for donors at the scene of the action, making them feel involved in the entire process of changing the quality of life of disadvantaged people and giving them the possibility of personalizing their aid. Follow the project on social networks: Facebook // Twitter
The social and technological entrepreneurship program of the Universitat Jaume I has the support of the Department of Education, Research, Culture and Sports of the Generalitat Valenciana and is part of a set of actions promoted by Espaitec to promote entrepreneurship among the university community.