In Newspaper archive, News•June 7th, 2018•5 Minutes

New workshop on communication and digital trends at Espaitec

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“Digital and technological trends: the present and future of marketing and communication for a digital society” is the title of the conference-workshop that Álex Rubio will give on June 21 at Espaitec

The field of communication and marketing is changing at dizzying rates in recent years, following a technological revolution that has ended up placing society in a digital era of relationships between users and brands. Technology has multiplied the points of contact between brands and people, establishing new connections with a greater degree of depth, opportunity and creativity. At a time like this, it is more necessary than ever to keep an eye on the innovations, evolutions and integrations that not only digital tools allow, but also the way in which they are allied with technology to become relevant agents for companies are able to continue connecting with this changing society.

To understand the new situation in depth and analyze the best way to adapt to the changes, on Thursday, June 21, Álex Rubio, digital strategic planner for advertising and technological innovation, entrepreneur and founder of various companies and events, lecturer, university professor, will visit us. and writer. In his workshop we will review the current state of digital tools from a strategic perspective, and we will detect the specific points in which technology can help brands, companies and professionals to generate new interaction scenarios with their target audiences.

This training action will take place from 15.30:20.30 p.m. to XNUMX:XNUMX p.m. in the multipurpose room of the Espaitec 2 building. Open to the entire business community in the province of Castellón, it is aimed at both self-employed and employed professionals, with special interest in companies and personnel working in areas of management, communication and marketing. The activity is free for companies linked to Espaitec and former students of the Castellón Global Program, having a price of 25 euros for the university community and premium SAUJI Alumni, and 50 euros for those interested without links to Espaitec or the UJI. Places are limited and prior registration is mandatory in the next registration form.

The day's program in 10 points:

  1. From marketing to marketing 2.0, 3.0 and 4.0.
  2. The target and new relationships with brands.
  3. Digital reality and social keys.
  4. The change in advertising and new forms of methodology in advertising creativity.
  5. Communication strategy for a digital society.
  6. The current digital scenario.
  7. Trends in digital marketing.
  8. Technology as a key factor in the future of marketing.
  9. Interaction with the user.
  10. Practical work: devising a technological solution in communication.

The speaker Álex Rubio

Álex Rubio is Head of Planning at the agency Twelfhundred, directing the digital strategy of brands such as Lacasitos, Ajuntament de Castelló, Tosfrit, Instituto Cervantes or EMT. Align brands, companies and professionals with their changing audiences. Associate professor at the Universitat Jaume I in the Degree in Advertising and Public Relations. International speaker and TEDx Speaker, since 2007 he has taught at more than 400 events at universities, business schools, companies and at numerous international conferences in Spain, the United Kingdom, Costa Rica, Venezuela and Colombia, within the field of digital marketing and strategy. advertising. He is also co-founder and speaker of Adictos Social Media -one of the pioneering events in Spanish on digital marketing-, Brand Associate on the MapMakers platform,

Ambassador at Hootsuite and Creative Ambassador at Clandestina HUB Creativo Costa Rica. She reflects and investigates the impact of technology on the consumer and on advertising strategy to approach digital consumers, a subject about which he writes in various media.

With this action we continue a cycle of talks, workshops and monthly seminars organized to improve business skills and promote networking. The sessions open to the entire Castellón society and provincial business community are financed by the  Department of Education, Research, Culture and Sports of the Generalitat Valenciana.

communication future of communication Marketing Marketing 4.0 new advertising Digital trends technology trends
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In News, Newspaper library•June 7th, 2018•5 Minutes

New workshop about communication and digital trends at Espaitec

admin admin

"“Digital and technological trends: the present and future of marketing and communication for a digital society” is the title of the conference-workshop that Álex Rubio will give on June 21 at Espaitec

In recent years, the communication and marketing domain is changing at a giddy rate following a technological revolution, which has immersed society in a digital era of relations between users and brand names. Technology has multiplied the contact points between users and brand names by establishing new connections with a higher degree of profoundness, opportunity and creativity. At such a time, it is now more necessary than ever to look at the innovations, evolutions and integrations enabled by digital tools, but also in the way they combine with technology to become relevant agents to help companies be able to continue connecting with this ever -changing society.

To gain in-depth knowledge about the new situation and to better analyze how we can adapt to changes, Alex Rubio, the strategic digital planner of advertising and technological innovation, an entrepreneur and the founder of several companies and events, will visit us on Thursday 21 June as a lecturer, a university professor and writer. In his workshop, we will go over the current status of digital tools from a strategic viewpoint, and we will discover the specific points that technology can help brand names, companies and professionals to generate new interaction scenarios with their target audiences.

This training action will take place from 15:30 p.m. to 20:30 p.m. in the Multipurpose Hall in the Espaitec 2 building. This event is open to the whole business fabric in the province of Castellón, addresses both employed and self-employed professionals, and places special interest in the companies and personnel working in management, communication and marketing. This event is free of charge for Espaitec-linked companies and former Castellón Global Program students, and costs 25 euros for the university community and Alumni SAUJI premium, and 50 euros for anyone interested and not linked to Espaitec or the Universitat Jaume I (UJI). As seating is limited, registering for the event beforehand is mandatory using this Registration form.

The schedule of this event in 10 points:

1. From marketing to marketing 2.0, 3.0 and 4.0

2. The target and new relations with brand names

3. Digital reality and social keys

4. Change in advertising and new methodology forms in advertising creativity

5. A communication strategy for a digital society

6. Today's digital scenario

7. Digital marketing trends

8. Technology as a key factor of the marketing future

9. Interaction with the user

10. Practical work: devising a technology solution in communication

The speaker Álex Rubio

Álex Rubio is the Head of Planning at the Twelfhundred agency, which manages the digital strategy of brand names like Lacasitos, Ajuntament de Castelló, Tosfrit, Instituto Cervantes or EMT. It aligns brand names, companies and professionals with changing audiences. He is a part-time lecturer at the UJI in the Degree of Advertising and Public Relations, an international speaker at conferences and a TEDx Speaker. Since 2007 he has taught at more than 400 events held at universities, business schools and companies, and in many international conferences in Spain, the UK, Costa Rica, Venezuela or Colombia in the digital marketing and advertising strategy field. He is also the co-founder and speaker of Adictos Social Media, one of the Spanish-speaking pioneering digital marketing events, and a Brand Associate on the MapMakers platform.

He is the Ambassador at Hootsuite and the Creative Ambassador of Clandestina HUB Creativo Costa Rica. He reflects and investigates the impact that technology has on consumers, and on the advertising strategy needed to reach digital consumers, a topic he writes about in different media.

advertising communication digital trends Future of communication future of communication Marketing 4.0 new advertising technological trends
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In Newspaper archive, News•June 7th, 2018•5 Minutes

New workshop on communication and digital trends at Espaitec

admin admin

«Digital and technological trends: the present and future of marketing and communication for a digital society» is the title of the conference-workshop that Álex Rubio will give on June 21 at Espaitec

The field of communication and marketing is changing at dizzying rates in recent years, on the eve of a technological revolution that has ended up installing society in a digital era of relationships between users and brands. Technology has multiplied the points of contact between brands and people, establishing new connections with a greater degree of depth, opportunity and creativity. At a time like this, it is more necessary than ever to keep our eyes focused on the innovations, evolutions and integrations, which not only digital technologies allow, but also the way in which these are alien to technology to become relevant agents so that companies remain able to continue connecting with this company in canvi.

To understand in depth the new situation and analyze the best way to adapt to change, on June 21, you will visit Alex Rubio, digital strategic planner of advertising and technological innovation, entrepreneur and founder of various companies and events, lecturer, university professor and writer. In his workshop we will provide a review of the current status of digital networks from a strategic perspective, and we will detect the specific points in which technology can help brands, companies and professionals to generate our interaction scenarios. amb les seues audiències objectiveiu.

This training event will take place from 15.30:20.30 p.m. to 2:25 p.m. in the multipurpose room of the Espaitec 50 building. Open to all the business community of the province of Castelló, it is aimed at both professionals in their own and foreign business, with a special interest in businesses. and staff working in areas of communication and marketing. The activity is free for companies linked to Espaitec and for students of the Castelló Global Program, with a fee of XNUMX euros for the university community and SAUJI premium Alumni, and XNUMX euros for interested parties without links to Espaitec or the UJI. Places are limited and prior registration is mandatory in the following registration form.

The day's program in 10 points:

  • From marketing to marketing 2.0, 3.0 and 4.0.
  • The target and new relationships between brands.
  • The digital reality and the social claus.
  • The change in advertising and the new forms of methodology in advertising creativity.
  • Communication strategy for a digital society.
  • The current digital scene.
  • Trends in digital marketing.
  • Technology as a key factor in the future of marketing.
  • The interaction with the user.
  • Practical work: ideating a technological solution in communication.

The speaker Álex Rubio

Alex Rubio is Head of Planning in the agency Twelfhundred, direct the digital strategy of brands with Lacasitos, Ajuntament de Castelló, Tosfrit, Institut Cervantes or EMT. Align brands, companies and professionals with their target audiences. Associate Professor at the Jaume I University in the Grau in Advertising and Public Relations. International lecturer and TEDx Speaker, since 2007 he has taught in more than 400 events in universities, business schools, companies and in renowned international conferences in Spain, Regne Unit, Costa Rica, Venezuela or Colombia, among others in the digital marketing field. publicitary estrategy. He is also co-founder and lecturer of Social Addicts Mitjana - one of the pioneering events in Spanish on digital marketing -, Brand Associate on the MapMakers platform,

Ambassador at Hootsuite and Creative Ambassador at Clandestina HUB Creatiu Costa Rica. She reflects and investigates the impact of technology on the consumer and on advertising strategy to accommodate digital consumers, a subject about which she has written in various communication mitjans.

future of communication Marketing 4.0 new advertising
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