March 4th podcast will organize an online workshop on the application of marketing in the social field Linkedin and its use as a business generator, part of the cycle of training activities Recicla't Espaitec. These training sessions have the objective of improving the business qualifications of the companies linked to Espaitec, research groups of the Universitat Jaume I You are interested in generating future spin-offs and in the business community of the province of Castelló.

The online workshop will be impartit per Stefania Brunori, expert in Social Marketing and Personal Branding, with more than 15 years of international experience in management positions. Originally from Castelló, she has worked in the Arab Emirates for more than a decade and in large multinationals such as Teka and Nokia.

During the training session they will be able to connect main Linkedin trends for 2021 i the new application as eina for the generation of business. One of the most relevant points that will stand out will be the creation of contingut that provides value to the target public, allows you to interact with the company and achieve loyalty. It is also going to be named with tendencies to tend to be very common. l'ús de artificial intelligence to improve return on investment (ROI) i maximize results, the impulses of influence marketing to provide greater confidence to potential clients, and the era of video with main contingut generator, contributing as given that 82% of the contingent on Linkedin will be video during 2020.

Brunori will highlight that the realization of the Contingent marketing has a production cost that is 62% lower than traditional marketing, get three times more sales. Prenent with reference to the fact that the Linkedin social network continues to maintain a highly organic transition, that is to say, a transition that provides results in fences and not payment methods, it is one of the key marketing strategies for companies in 2021 per to achieve an advantageous position in front of the competition.

The cycle Recicla't Espaitec scheduled tea the next session «The power of the Personal Brand as a key element of Marketing to increase sales» for al Thursday, April 15, and compta both the support of the Department of Innovation, Universities, Science and Digital Society of the Generalitat Valenciana.

SUMMARY PRESENTATION