Thursday March 4 podcast organized an online workshop on the marketing application on the social network Linkedin and its use as a business generating tool, within the cycle of training activities Recicla't Espaitec. These training sessions aim to improve the business skills of companies linked to Espaitec, research groups of the Universitat Jaume I interested in generating future spin-offs and the business fabric of the province of Castellón.
The online workshop was taught by Stefania Brunori, expert in Social Networks and Personal Brand, with more than 15 years of international experience in management positions. Originally from Castellón, she has worked in the Arab Emirates for more than a decade and in large multinationals such as Teka and Nokia.
During the training session it was possible to learn about the top Linkedin trends for 2021 and its application as a tool for business generation. One of the most relevant points that stood out were creating content that provides value to the target audience, allowing you to interact with the company and achieve its loyalty. It was also named as trends to take into account Using artificial intelligence to improve return on investment (ROI) and maximize results, influencer marketing boost to provide greater confidence to potential clients, and the era of video as the main content generator, providing data that 82% of the content on Linkedin was video during 2020.
Brunori highlighted that the realization of the Content marketing has a production cost of 62% less than traditional marketing, obtaining three times more sales. Taking as a reference that the social network Linkedin continues to maintain very high organic traffic, that is, traffic that comes from search engine results and not from payment methods, it is one of the key marketing tools for companies in 2021 to achieve a position advantaged over the competition.
The cycle Recicla't Espaitec your next session is scheduled «The power of the Personal Brand as a key Marketing element to increase sales» for Thursday April 15, and has the support of the Department of Innovation, Universities, Science and Digital Society of the Generalitat Valenciana.
