The rector of the Universitat Jaume I, Eva Alcon, accompanied by the deputy vice-rector for Transfer, Innovation and Entrepreneurship of the UJI, david cabedo, and the director of Espaitec, Juan A. Bertolin, visited the companies Loopers y Agricultural Ecosystem Management (GEA) located in the Scientific and Technological Park of the university. First, they visited the offices of the emotional engineering company Loopers, being received by its co-founders, the CTO, Javier Portoles, and the CEO, Vicente Beltran, who shared the initiatives they are developing in the field of experiential marketing as well as the project The Linker, a digital human communication environment where technology opens a new dimension in connectivity between people.
Next, the project coordinator, Yolanda Bautista, and the shareholder, Aurelio Marco, from the technology-based company Agricultural Ecosystem Management (GEA), accompanied by researchers from the Chemical Engineering department, Carolina Clausell, and from the Department of Agrarian Science and Natural Environment, Aurelio Gomez, from the UJI presented in their workshop-laboratory the different ecological products and services they offer to the agricultural sector.
The rector of the UJI highlighted the potential of an environment like podcast all with «favor the technological development and innovative solutions to respond to the demands of the social and business fabric, in the case of the companies Loopers and GEA that we visited today in areas such as emotional engineering and cutting-edge technology for the agricultural sector». In this sense, Alcon He stressed that each company installed in Espaitec "adds added value to this reference technological and innovation hub in the area of influence of the UJI, which turns 15 next year".
About Loopers and GEA
Loopers is a creative engineering that develops technological projects for the world of marketing. Design emotional experiences and the devices that are necessary to carry them out. This is materialized, among other options, in the development of action protocols, space design, sales processes, showrooms, activations and strategic approaches to internal and external processes where people intervene. These proposals have a design based on their own methodology that they call emotional engineering, using advanced multisensory and audiovisual technology.
The type of projects they address is very varied, highlighting some developments around what they call Digital Human Communication where they present the product The Linker that contemplates all the both technological and procedural elements to take meeting moments to the highest level both in person, virtual or hybrid in the workplace.
To carry out this type of actions, the location in Espaitec is key, due to its infrastructure, the support of its management team and the unique ecosystem that offers the connection with the UJI and the companies that are already established.
Agricultural Ecosystem Management (GEA) is a technology-based company that offers products and services for the agricultural sector. The Products manufactured by the company are technological inputs for sustainable management in agriculture. These contribute to increasing crop production, promoting the absorption of nutrients, avoiding the presence of plant diseases or reducing the deterioration of the fruit after harvest.
The GEA company offers as service the use of a diagnosis and recommendation platform for the efficient use of water in agriculture. In addition, it provides complete advice on pest management with a treatment and dosage recommendation appropriate to each crop.
In order to offer this portfolio of products and services, the company GEA performs a continued effort in research, development and innovation (R+D+i) activities. Among his main lines of research are obtaining plant material adapted to climate change and sustainable agriculture. He also has a line of research in biotechnology focused on in vitro cultivation in time investment systems, actively collaborating with the Department of Agricultural Science and Natural Environment of the UJI.
