Recicla't Espaitec On April 15, he held a online workshop on Personal Branding as a key Marketing element to increase sales. The session was taught by Stefania Brunori, Brand Strategist and specialist in Marketing and Social Networks, who explained the importance of building an appropriate personal brand, which provides coherent attributes, to help in business projects and contribute to generating sales.

What is personal branding? The Personal Brand takes into account personality and what is transmitted to others, the trace or essence that you give off. A bet that becomes more necessary today due to the rise of online work that generates even more competition. The keys to developing a coherent Personal Brand that adds value along with the soft skills (personality-related skills), are increasingly appreciated and generate more impact on companies, according to Brunori, are:
  • Consistency
  • Authenticity
  • Experience
  • Visibility
  • Market niches
  • Networking

Brunori highlighted the 5 steps needed to build the Personal Brand: Self-Knowledge (especially what your values ​​are and what impact they have on others), Exploration, Style, Construction y Product (with short and long term expectations). A job where continuity and being loyal to your essence and authenticity can lead you to differentiate yourself from the rest to stand out in an increasingly competitive world.

The cycle Recicla't Espaitec is a series of training initiatives that has the support of the Department of Innovation, Universities, Science and Digital Society of the Generalitat Valenciana, which aims to improve the business skills of companies linked to Espaitec, research groups from the Universitat Jaume I interested in generating future spin-offs and the business fabric of the province of Castellón.

Entrepreneurs Castellón companies espaitec companies Training Personal brand Recicla't Espaitec Stefania Brunori