The program Business Social Repte It is an emmarcat dins program Pla d'Ocupació Red Cross on a national scale, which tea per objecte les business alliances to increase employment and work for diversity between other objects. One of the proposed initiatives is the campaign #MyFaceNotMyCV, financed by the European Social Funds; the Ministry of Labor and Social Economy; and the Ministry of Health, Consumption and Social Welfare.

The bell #MyFaceNotMyCV pretend Promote markets including businesses in the surrounding area of ​​Castelló; sensitize the environment and specifically the business sector and change mentalities originating from stereotypes.

The pandemic of Covid-19 ha canviat to complete the social economic environment in which we live. The economic crisis has become one of the most worrying collateral dangers. In this sense, occupation is one of the most relevant recovery outcomes. It is per això that the objective of the bell #MyFaceNotMyCV and to increase the levels of commitment of companies to hire people in vulnerable situations and to be able to generate employment in this collective.

The mask equals all people and teaches that the important thing is not in the image that we are going to show, but in what we die, we are going to demonstrate the fem. Talent is not a threat without a mask, just as it is not a threat on a face.

For this reason, the General Foundation of the UJI, managing entity bypodcast, at the expense of the park's businesses Foodration4all, I-which Reliability Spain, Quantum Green Energy, Micrea i Four eighty, in addition to the association DRY Castelló, participate in the national Red Cross campaign #MyFaceNotMyCV to the province of Castelló.

Red Cross has carried out a design of masks with the objective that the volunteer staff, technical staff, participants of the Pla d'Ocupació and the col·laborator companies support and disseminate this missatge in the social contexts. Aixi achieve an impact on society by increasing business support in favor of social value.

The General Foundation of the Universitat Jaume I at the cost of businesses d'Espaitec They collaborate with the social awareness campaign so that talent always remains visible, proving that it is important to understand aesthetic or stereotypical factors.