The event will be held on June 18th in Villa Elisa (Benicàssim) and will bring together tourism professionals to reflect on new ways of traveling with less environmental, social and territorial impact
Espaitec presents a new edition of The Key… of Innovation, an open forum for debate in society where the challenges of current under the title “Travel without leaving a trace”At this meeting, speakers and attendees will reflect on more sustainable tourism modelsresponsible and respectful of the territories.
The event will take place on 18 June, from 17:30 p.m. to 19:30 p.m., in Villa Elisa (Benicàssim). Thus, the session will begin with the opening and the presentation of the artist Marina Marismawho will create a live drawing based on the ideas shared during the day. Following this, several audiovisual presentations related to the theme of the meeting will be shown, serving as a starting point for the main discussion.
The debate will be moderated by journalist Andrea Jarque and the director of Espaitec, Juan Antonio Bertolín. Other participants will also be part of the panel. Xavier Pascuet, Regenerative Manager of Rhizome; Rosa Rodriguez, Director of University Institute of Tourism (IUTUR) from the Jaume I University; Eugeni Osácar, Director of the UB Chair of Tourism, Hospitality and Gastronomy CETT, and Alfonso Polvorinos, director of Elecoturista.com.
During the day, issues such as the need for reduce the environmental and social impact of travel, the responsible management of destinations, the role of innovation in the transformation of tourist model and the importance of promoting practices linked to ecotourism and regenerative tourismFurthermore, the relationship between travelers, businesses, administrations and local communities will be analyzed in order to move towards forms of tourism capable of generating value without compromising natural resources or the identity of the territories.
Following the panel discussion, a question-and-answer session will be held for the audience to encourage collective reflection and the exchange of ideas. The day will conclude with refreshments to facilitate networking between attendees and speakers.
The Key of José Luis Balbín
The event is inspired by La Clave, a television program that debates and discusses current political, social, and cultural issues. Characterized by its language, tone, rhythm, and verbal composition, which closely resembled conversation and created an ethical space of uncertainty, José Luis Balbín employed a very direct interview style and a critical approach.
This initiative has the collaboration of the Ministry of Education, Culture and Universities and the Benicàssim City Council.


