The session has focused on how to properly formulate the discovery and detect real problems before developing a solution
Kiko AvellanedaConsultant in Product Management and Product Strategy, specializing in Product Operating Models and Product Culture, and author of Create a Product, has participated in the last session of UJI Entrepreneur ClubDuring the meeting, he shared with entrepreneurial people from the Universitat Jaume I He shared some key insights on approaching product development through a deep understanding of the problem and the users' real needs. He also distributed copies of his book to the attendees.
Throughout the session, we have discussed how to perform a discovery This is useful from the initial stages of an entrepreneurial project. Furthermore, other topics have been explained, such as conducting user interviews, identifying biases in research, and the importance of preventing the initial idea from unduly influencing the problem definition.
UJI Entrepreneur Club
The UJI Entrepreneurship Club is aimed at members of the university community with an entrepreneurial idea, those who have participated in entrepreneurship programs but have not yet launched their projects, or those with recently established businesses that require additional support. This initiative is co-financed by the Ministry of Education, Culture and Universities of the Generalitat Valenciana.
