Enric Martí, CEO at eConectia, continued his speaking time by commenting on the case of the company he directs since, within a world as difficult as telecommunications, he took advantage of a new technology such as WiMAX, a technology based on radio waves, to establish himself as broadband telecommunications operator with a wide range of high-speed Internet access services, VoIP telephony, high-capacity data transmission. Martí has highlighted that the future of Castellón needs a lot of innovation, a lot of hard work and changing many preconceived ideas about the world of work.
Ángel López, founder of Sophisticated, highlighted that "we are a country with a high level of training and that with good talent management we would have a substantial improvement in the situation." Within its sector, computer security, the constant research, generation and transmission of knowledge is vital to be at the forefront.
Next, Eva Martínez, head of communications for Outcomes 10, has provided the vision of this company that researches and advises on health and pharmacoeconomics, playing a mediating role between pharmaceutical laboratories, doctors and patients. Their studies advise the Administration to select the best drugs, and invest in those that help the sick the most.
Ana Belén García, partner of Dualium Management, commented that we have to stay with the present, commit to internationalization and hard work to get ahead.
Ricard Vidal, business developer of Long live advertising, has told of his experience at the head of a “product-generating” company. “In a sector as punished as advertising, we have to reinvent ourselves every day, adapt to clients' low budgets by offering new products through new channels at reduced prices using creative strategy as the cornerstone of the business,” he explained.
Finally, Antonio Querol, responsible for new products at Kerajet, has contributed his vision of the current situation supporting Ángel Gallardo's proposal for the nanotechnological future. From his engineering company, he highlights reinvestment in R&D and business synergies as viable strategies to once again have a strong business fabric.
Among the conclusions reached by the guests, the need for reinvention by local companies stands out, betting on innovation and benchmarking to generate more competitive companies. The speakers have agreed that a good goal to aim for is to position Castellón as an “ideas factory”.
All the information about the congress Castellon 2020


