The episode features Rosa María Rodríguez, coordinator of the Tourism Studies Office at UJI and director of the University Institute of Tourism
Espaitec analyzes this in the latest episode of his podcast. InnoBar con B for Bar The program examines the impact of tourism on society and the land from a responsible, sustainable, and regenerative perspective. It includes the participation of Rosa María Rodríguez, coordinator of Office of Tourism Studies of the Universitat Jaume I (GETUR) and director of University Institute of Tourism.
Throughout the conversation, Rodríguez reflects on the challenges of mass tourism and the need to move towards a model capable of generating value in destinations, especially in areas with heritage, landscape, cultural, and gastronomic resources that still have room to enhance their visibility. In this regard, the episode focuses on the importance of diversifying destinations, attracting respectful visitors, and improving coordination among government agencies, citizens, universities, and the private sector.
The chapter also addresses the role of university research in analyzing tourist behavior and in sector decision-making. The discussion encourages a rethinking of travel patterns and proposes sustainable and regenerative tourism as a way to revitalize the region, generate employment, and foster a more balanced relationship between tourism and the local population.
The episode of InnoBar con B for Bar is available from Spotify, iVoox y YouTubeThis initiative is supported by Ministry of Education, Culture and Universitiess.