THEOffice of Cooperation in Research and Technological Development (OCIT) I la General Foundation of the Jaume I University They have celebrated this morning «Virtual and augmented reality technologies at the Jaume I University: research, claus, trends and solutions developed by Espaitec companies», part of the S2B & B2S Transfer 2017 conference cycle to promote the transfer of technology and connection between the academic and business environment.

The day has continued to be inaugurated Jesus Lancis, vice-rector of Research and Doctorate at the Universitat Jaume I, who has highlighted the research potential of the UJI, recognized at an international level, and the commitment of his vice-rector to combine scientific research with applied research through this type of conferences and networking trobades.

The event has been divided into two parts. In the first part, four UJI research groups have shown the offer of developed and commercialized technologies in the field of virtual and augmented reality. In the second part, three Espaitec companies presented solutions for these technologies applied in various sectors.

Joaquin Huerta, coordinator of Geospatial Technologies Research Group (GEOTEC) of'Institute of New Image Technologies (INIT), has presented the augmented reality solutions applied to the UJI smart campus. According to his point of view, the impact of augmented reality technologies will be greater than that of virtual reality technologies. In a few years, augmented reality will have applications in the daily life of society, while virtual technology will limit its application to sectors such as serious people. On this topic, the application of serious ideas to virtual and augmented reality, followed the presentation of Miguel Chover, coordinator of Interactive Visualization Center (CEVI) of the INIT of the UJI, which has based its presentation on various solutions developed by its research group in this line.

Cristina Botella, coordinator of Laboratory of Psychology and Technology of the UJI (LABSITEC), has explained some of the projects developed by his research group applying virtual and augmented reality technologies to clinical psychology. Among its advantages, Botella highlights the ability of virtual reality to generate controlled environments so that the patient feels safe undergoing the treatment. Therefore, the use of this technology not only allows to reduce costs in the simulation of the environments, but also improves the quality of the treatment for the patient. Her research group is also using these technologies in treatments related to the phobia of flying, claustrophobia or acrophobia.

Raul Marin, researcher of the research group Interaction and Robotic Systems (IRS Lab) from the UJI, has become the latest researcher to speak about the use of virtual and augmented reality technologies in the remote control of rescue robots.

Empreses d'Espaitec

The second part of the day was carried out by companies linked to the Scientific and Technological Park of the Jaume I University (Espaitec). Miguel Llorens, project manager Nuxot,, has donated to conèixer the new virtual reality technology applied to architecture, solutions that allow virtual visits to be made to construction projects on the client to sort both the project materials and the furniture or decoration in a simple way through of virtual visits. Juan Jose Ortiz, CEO of the company Inoiberica, has presented virtual reality solutions applied to tourism and leisure through its project Amazing Tourism . Jorge Duran, CEO of Cocinaremociones eMarketing, has continued to intervene to explain how to generate and market virtual tours in the hospitality and food sector.