A platform to generate quality content about big city neighborhoods, which also helps monetize hyperlocal media connecting small business products and services with consumers. That is the project that Google has awarded within its European project Digital News Initiative (DNI), driven by the Zeta Group for the Madrid digital We are Malasaña with the technological development of Four eighty.
The publishing company of El Periodico, Sport, Interviú, Woman, El Periódico Mediterráneo or Code Nuevo has been chosen by the technology giant along with others 100 projects from 26 European countries, 8 of them Spanish, who will receive global financing of 20 million euros in this fourth round of the DNI project. The project designed by the digital department of Grupo Zeta and Cuatroochenta has received the award in one of the four categories, Monetization Platform for Hyperlocal News Sites.
The platform is designed to favor local companies, freelancers and certain brands to find new clients in your immediate environment and, at the same time, offer monetization options for support hyperlocal journalism. The joint proposal of Grupo Zeta and Cuatroochenta arose as a result of our collaboration to prepare the new digital strategy from one of its regional media, The Mediterranean Newspaper from Castellon, presented last October.
According to publishing company explained, “the project will allow El Periódico de Catalunya to reinforce its digital transformation in a decisive year, in which it has emerged as one of the leading digital newspapers in Spain, after experiencing increases in annual terms of more than 70%, as well as further extending its bets on reaching new audience and social segments".
To We are Malasaña, digital reference in hyperlocal information in Spain since it began its journey in 2009 in the central and iconic neighborhood of Madrid, Google's support comes to “reinforce” its determined commitment to “the local and quality online information”.
In addition to the Zeta Group, Google's DNI program has also rewarded initiatives from other leading publishing companies in Spain, such as Hurry (El País, Cadena Ser), Editorial Unit (The World, Brand, Expansion) or Godó Group (The vanguard).
