The webinar organized by Espaitec i Diputació has focused on implementing technologies in the primary sector in a simple and friendly way on the territory so that they remain effective.
Almost a hundred people are registering for the online seminar «Traçabilitat in the primary sector», an organized event for theEspaitec, Scientific and Technological Park of the Universitat Jaume I I la Castelló Provincial Council dins of the business innovation program Castelló Global Program.
The webinar has included the participation of David Torres, CEO Rural Development of the Department of Agriculture, Rural Development, Climate Emergency and Ecological Transition of the Valencian generalitat, which has highlighted that the administration must keep an open eye on this menagerie of technologies in order to innovate in a sector so relevant to the Valencian Community.
Torres has shared some of the difficulties faced by the administration in implementing these technologies in a traditional and familiar sector, among which he has highlighted "the slow pace of administration in the face of these digital transformations and the It is important to start paying the agricultural and branch sectors so that the penetration of these technologies continues to be easy, simple and friendly to the territory. "It is a very important but necessary step that the sector must consider at the end," she stated. During her intervention, she also explained some of the projects developed by the Generalitat with “Molt de Gust”, the brand of ecological products of the Valencian Community.
Lledo Novo, technical manager of Rural Development Department of the Castelló Provincial Council, has underlined the difficulties faced by the Generalitat, and has highlighted the work of the provincial administration to adapt to the needs of local producers, meaning that they must pivot the management model to new models on existing technologies. more prominence. "The Provincial Council would like to promote the implementation of technologies such as blockchain to provide agility and transparency, but also to companies and producers, with all three priorities," he assured. He also explained the evolution of the “Castelló Ruta de Sabor” program, in which a reverse tracking system has been implemented.
From the University of Granada Paco Luis Benitez, consultant in governance and management of digital change for the development of intelligent environments, has provided an overview of the blockchain applied to the transformation of territories, in which he has highlighted that it is in an incipient phase of the technology which, however, is crucial when it comes to guaranteeing transparency in all areas of economic activity. «The use of blockchain has associated the emergence of a set of solutions that can drastically change the way in which the environment is managed. A decentralized and transparent governance based on the intelligent organization of all the agents that intervene in the chain, directs us to a collaborative and linear management system. Això implies a change of culture and perception, both for companies and public administration, on learning to learn new processes. "This is one of the main points that we face when it comes to starting the digital transformation of the sector," he said.
Benítez has also highlighted that technologies with big data They must carry prescriptive models that indicate what is derived from the data, hence the importance of certifying the data given at origin. «Here the blockchain plays an important role again, transforming the internet thanks to its ability to donate value to certain information of all that it involves, blockchain is a premiss to guarantee the true value of the information that is generated online », he explained.
The webinar has ended with two successful cases, Valencian companies that are already applying all types of technologies in the primary sector. From Vinaròs Ivan Forner presented Aviar Technological, a firm that develops electronic systems and industrial programming for poultry farms that holds various patents. During his intervention, Forner highlighted the ability of technology to improve processes and highlighted the importance of data to make quick decisions in crisis situations. In his speech, he presented some of the developments carried out by specialists in biosecurity for the poultry sector.
Pablo Rodrigo presented traceable, a company from Valencia that carries out food processing from the field to the point of sale. Through control of the entire chain, errors are avoided in the quality system that could result in a cost stagnation of between 35% and 50%. Rodrigo has focused on a new business model based on the cost-value paradigm that has changed the competitiveness of the risk. Thus, ensuring resilience in supply chains is crucial, hence the importance of collecting data to improve the flow of decisions and predictions. Finally, he has highlighted transparency as a purchasing lever. When it comes to convincing and building customer loyalty, the trust generated by blockchain can increase sales between 1% and 3%.
