Stefania Brunori, a digital marketing expert, taught the session on May 13 and 27 with the aim of improving business skills in marketing, sales, and digital strategy.
Espaitec has held two training sessions within the cycle Recicla't Espaitec on May 13 and 27 to learn about the key tools for developing strategic and operational capabilities in digital marketing.
During the first day, the attendees worked with Stefania Brunori contents related to the strategy of marketing, such as target audience identification, value proposition, competitor analysis, and success metrics. Key aspects of sales strategy were also addressed, including sales funnel design, the customer journey, different types of sales, and alignment between marketing and sales to maximize conversion.
The second session focused on creating an integrated marketing plan, detailing how to translate the strategy into an action plan through channel planning, budgeting, scheduling, and KPIs. Practical dynamics were also discussed and content marketing and digital strategy were introduced, using tools such as SEO, email marketing, social media, and automation, as well as impact analysis and real-time optimization techniques.
