Espaitec has started the program of activities to celebrate its 15th anniversary with the inaugural conference "Communication and social uncertainty: reasons and emotions" given by Mónica Deza, expert in communication and marketing and recognized as one of the TOP 100 Women Leaders in Spain 2021 by Women&Cia
podcast This Tuesday inaugurated the activities scheduled to celebrate its 15 anniversary with the conference «Communication and social uncertainty: reasons and emotions» taught by the communication and marketing expert Monica Deza. In this sense, the objective of the session has been to define the role that communication plays in contexts of social uncertainty like the current one.
During the presentation, the vice-rector of Research and Transfer of the UJI, Jesus Lancis, highlighted that "over the course of these 15 years, podcast has established itself as a reference innovation space in Castellón, helping promote the economy of the business fabric of the province, promoting the generation of wealth through research and promoting the entrepreneurship among the university community. For his part, the director of Espaitec, Juan Antonio Bertolin, has announced that during this year different activities will be carried out with the aim of commemorating the 15th anniversary of the Park.
Influence of emotions on decision making
During the conference, Ten to has addressed How emotions influence the decision-making process and explained that, currently, it is necessary for companies to have leaders who have the ability to effectively manage uncertainty since fear has become a collective emotion derived from the health, geopolitical and generational crisis that today's society faces.
Characteristics of current communication
On the other hand, Ten to has also stated that the perception of social risk increases when communication is not well managed and has defined some characteristics of the communication current such as, for example, the close relationship it has with the degree of confidence which is granted to companies, entities and people. Furthermore, he has also explained that communication is linked to the knowledge transfer, that is, the importance of sharing and the speed at which it is done, the divulgation and analysis of data.
Axes of change in society
As a result of the social transformation derived from the various crises, Ten to has exposed three fundamental axes of change that define society. Firstly, he has highlighted the importance that some socioeconomic trends such as health and innovation; On the other hand, the prominence of technological developments such as the metaverse and artificial intelligence and, finally, the relevance of some cognitive and behavioral changes that define today's society as collective intelligence.
This initiative has the support of the Ministry of Innovation, Universities, Science and Digital Society of the Generalitat Valenciana and aims to promote innovative ideas among companies linked to Espaitec, the university community of the Universitat Jaume I and the business community of the province of Castellón.
