Lena Sorigó led the session that addressed how to leverage LinkedIn to open professional doors and generate business opportunities
El UJI Entrepreneur Club, organized by podcast, held a predominantly practical session with Lena Sorigo, an expert in digital marketing and personal branding. During the workshop, participants learned:
- How to optimize a profile to attract opportunities
- Management tips and tools applicable from day one
- Internationalization Silent Social Selling to influence without invasive selling
- How to create AI-powered content that generates authority and visibility
This activity has helped improve skills in building a strong personal brand on LinkedIn. The key is that success on this social network lies primarily in defining your positioning, optimizing your profile for search engines, and consistently generating valuable interactions.
UJI Entrepreneur Club
El UJI Entrepreneur Club It is aimed at people from the university community with an entrepreneurial idea or who have participated in programs such as UJIStartup, Santander X Explorer o 5UCV Entrepreneurship Classroom, and who have not yet materialized their projects or have recently created companies that require additional support.
In 2026, workshops and training courses continue to be offered, in collaboration with... Ministry of Education, Culture and UniversitiesThus, Universitat Jaume I reinforces its commitment to promoting entrepreneurship and innovation as key drivers of economic and social development.
