Amazing Up, a company belonging to the #EspaitecFamily, concludes a week of meetings to promote the region as a smart tourism destination.
The technology company Amazing Up, linked to podcast[Company Name] has taken a decisive step in its internationalization process with the opening of a permanent office in Panama. From this new location, which joins its existing offices in Espaitec and Valencia, the company aims to support the digital growth of [Company Name]. Central America and the Caribbean, a region that is moving strongly towards tourism, cultural and urban models based on technology, sustainability and interactive experiences.
The arrival of Amazing Up a Panama It has materialized following an agreement between its CEO, Juan Jose Ortiz, and José Manuel Silvestre, manager PanazoomAmazing Up, a Panamanian company with over 12 years of experience in ephemeral architecture and support for the events sector, has partnered with Panazoom. This alliance will integrate the creativity and technical capabilities of the Castellón-based technology company with Panazoom's knowledge of the region and the Panamanian business ecosystem. Leading the new branch will be Panamanian audiovisual producer Ricardo Aguilar, renowned for his experience managing and creating cultural and audiovisual projects in Panama. His expertise brings a crucial local and strategic perspective, essential for adapting and customizing Amazing Up's solutions to the regional context.
During their stay in the country, the representatives of Amazing Up maintained an iintense institutional and business agenda which included meetings with the Panama Tourism Authority, Municipality of Panama, the Chamber of Commerce, Industries and Agriculture of Panama, the Chamber of Information and Communication Technologies and Ciudad del SaberThese meetings allowed for the exploration of synergies and the identification of areas for collaboration in sectors such as the digital transformation of tourist destinations, interactive museography, accessible signage, advanced institutional communication, cultural innovation, and the creation of immersive experiences for visitors and residents. The delegation also held discussions with private companies in the tourism, cultural, educational, and entertainment sectors, such as Grupo RI, owner of the iconic Point of Panama, and the Panama Restaurant and Related Businesses Association, all of which are interested in incorporating digital solutions that enhance the user experience and the region's competitiveness.
Amazing Up arrives in Panama with a solid track record of more than a decade of work in innovation applied to cultural, tourist and educational spacesThe company develops technological solutions that combine design, creativity, and digital intelligence, including virtual assistants, smart routes, advanced digital signage systems, immersive experiences, themed spaces, interactive museography, 360º tour platforms and projects based on extended reality. Their approach, focused on improving the user experience and modernizing the management of public and private spaces, has allowed the company to collaborate with leading institutions in Spain, such as the Madrid's Royal Palace, Mallorca Railway Services or National Museum of Science and Technology.
With the opening of its branch in Panama, Amazing Up This reinforces the company's commitment to sustainable and accessible digital transformation, positioning the country as a key hub for reaching markets such as Costa Rica, the Dominican Republic, Colombia, Ecuador, Peru, and the main Caribbean islands. For the company, this expansion represents not only a new chapter in its international growth but also an opportunity to actively contribute to the technological development of a region with enormous tourism and cultural potential.
According to the CEO of Amazing Up, Juan Jose OrtizPanama constitutes "a privileged space to promote innovation in tourism, culture, and communication, and a natural partner for projecting our solutions throughout the region." For its part, José Manuel Silvestre He believes that "this alliance comes at a perfect time. Central America is making strong progress towards the digitalization of its public and tourism services, and Amazing Up It has proven solutions in Spain that are very well suited to the region. Finally, Ricardo AguilarThe new Amazing Up representative in Panama emphasizes that the arrival of the Castellón-based company "coincides with a key moment for the country and the region, which are ready to take a leap towards new models of digital accessibility and immersive cultural experiences. Our purpose is to support institutions and companies in generating high-value experiences for citizens and visitors."
