The company virtually linked to espaitec participated in the world’s leading digital transformation event recently held in Madrid.
Last week Madrid was the capital of digitalisation. IFEMA held the third edition of the Digital Business World Congress (DES), a reference digital transformation event to which more than 20,000 people attended. With the collaboration of the Spanish National Assembly of Technology Parks (APTE), the company Nayar Systems did not wish to miss this event and participated in its congress area on 23 May, where it spoke about the product novelties of this technology-based company, and centred on the focal point of its commercial firm Advertisim.
Vanessa Martínez, the company’s Product Manager, presented Advertisim as a communication platform with optimum multimedia contents to be fitted in lifts, its contents to users and as an advertising support, and as an IoT device that obtains interesting data and is apt to be fitted in existing or new lifts. Commercial results are satisfactory and Advertisim is currently operating in Europe, America and Asia.
Apart from the area where Nayar Systems participated in with a pitch, another virtually linked company to espaitec, IoTsens visited this event where the quality of the speakers and the very large public were stressed. In fact in the exhibition area, the following companies stood out: Accenture, Deloitte Digital, IBM, Indra or Altran, among dozens of others. This event has become an international reference point which, in the Organising Committee’s words, “helps managers and Public Administrations to understand how Artificial Intelligence, Blockchain, IoT, Cloud or Cybersecurity can affect the income accounts of companies and how they can benefit from them”.